Who am I?
I'm Janelle and I'm a Sydney-based communications and marketing specialist. I am currently employed at BrandMatters, a brand strategy and marketing agency based at Sydney's Milsons Point.
What skills and education do I have?
I have a degree in communication from the University of Technology Sydney and over ten years' experience in marketing, communication and event management. I'm a member of the Public Relations Institute of Australia and the Australian Marketing Institute.
I'm an experienced communicator with specialist skills in campaign planning and development and crafting long-term strategies for your business.
I am skilled at writing and coordinating the production of websites and I have experience across a range of social media platforms including Google +1, Facebook, Twitter, LinkedIn and foursquare.
I have developed and delivered numerous small business marketing workshops and created tools and packages to help small businesses kick-start their marketing and public relations efforts.
What's my experience?
At BrandMatters I am responsible for end to end project management of B2B and B2C marketing campaigns, corporate rebrand projects and brand audits for clients across IT, financial services and QSR categories. I am responsible for clients including Sage MicrOpay, Healthy Habits, Altrinsic Global Advisors and others.
Prior to moving to Sydney in 2011 I worked for Creative Territory in the Northern Territory. At Creative Territory I was the account manager for the NT Government Department of Lands and Planning (Transport Safety Division) responsible for developing and managing the NT's road safety campaigns. I was also the account manager for the NT Department of Justice and worked with the Department to develop a three year social marketing strategy for combating the impacts of alcohol on the Territory community. I developed specific skills in Indigenous communication and developed a comprehensive Indigenous communication toolkit that included instructions on audience and tactics alignment, Indigenous media, cultural considerations and production of multi-lingual tools.
At Creative Territory I also developed training workshops on both shoestring marketing and sponsorship and delivered these workshops to corporate and not-for-profit clients as well as to NT members of the Australian Marketing Institute.
Prior to working at Creative Territory I worked as a marketing and communications client manager at the NT Department of Business, Economic and Regional development and as an events and marketing coordinator for Sydney's Avocado Group.
To view a full copy of my resume, click here.